We all know the infamous saying: ‘breakfast is the most important meal of the day.’ Considered the hallmark of a healthy diet and remaining at the top of the hierarchy of important meals, breakfast is still ranked the sanctimonious favourite. However, despite existing research suggesting 1-in-2 Brits agree with the traditional belief, research from Smart Food innovators, yfood, found that a staggering

83% agree that dinner is in fact their only substantial meal of the day

and a further 1-in-5 (19%) admit to not eating at all throughout the day and instead double their calorie intake at dinner!

Start your day the right way

The time of day we eat has multiple health benefits on digestion and weight loss, and can even influence the longevity of our life span. Early studies examined food consumption times in mice and found that their life spans were extended by 10% when they ate the bulk of calories during the first and middle part of the day.

Professor Ford, the head of Sleep and Circadian Neuroscience from the University of Oxford agrees. He shared his professional view that late-evening eaters, during the window between 6pm and midnight, are at a higher risk of developing type 2 diabetes, impaired glucose tolerance and obesity.

So, why are we eating later in the day?

With our pace of life increasing at an overwhelming rate of 10% since the ’90s, our routines and structures have taken a hit. One of the main areas is the lack of time we can afford ourselves to incorporate necessary meals into our jam-packed days.

yfood found that over 7 million brits do not have time to do a full food shop per week, and instead rely on fast food and ready-made meals as compensation – as agreed by 35% of Brits.

Over half of the nation (54%) say they have now become predominantly money-focused as opposed to nutrition focussed in the wake of the deepening cost-of-living crisis, meaning people are more obliged to cut corners in their meal plans as opposed to prioritising their ‘favourite’ meal of the day.

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