Focussing on fitness and lifestyle, Alison aims to show how redefining herself in her 60s — through fashion and a healthy lifestyle — made her the happiest she has ever been. And there’s no reason you can’t do the same.

We love Alison’s openness with her followers and her pretty yet practical style.

She tells us how she stays passionate and motivated every day.

What do you think is the key to success?

Being a mother, I’ve seen the benefits of building my children’s self-esteem, confidence and self-belief; enabling them to take on life’s challenges. And now I’m doing the same for me.

What do you love about this stage of your life?

For me, the best part of reaching midlife is being able to use my life experiences to make better informed choices and decisions on how to live the rest of my life — doing so to the fullest.

I am also extremely fortunate to have the precious time to calmly reflect, discuss with friends and family, and contemplate changes rather than rushing into things.

What motivates you?

As a fully-fledged “mid-lifer”, my philosophy comprises several dos and don’ts.

First of all, I believe you must think young to act young. Never write yourself off because of your age. I say, “Love yourself… but, not too much!”

I believe you must take the time to understand yourself and forgive your own shortcomings because they are all part of your make up and define who you are.

And spend time with the people you like and admire, and from whom you can learn and take positivity.

Get to know the rest of our top 50, here. New announcements coming daily until April. Subscribe to Platinum magazine to read more inspirational stories.