Morrisons announced a new telesales shopping service to help vulnerable and elderly people get their groceries.

This service is a number of measures the retailer is introducing amid the Coronavirus pandemic, to ensure ‘no customer gets left behind’.

David Potts, Morrisons Chief Executive said: “We are playing our full part in feeding the nation and ensuring those that are most in need can receive a delivery from a familiar face at Morrisons.

“This new telephone service will ensure that more people who can’t leave their home to go shopping will be able to get a delivery.”

It was introduced after Morrisons received numerous calls from customers who were vulnerable, elderly and unable to visit the shop. Some had little food left and were worried about how to stock up, amid the rising demand for home deliveries. Some had also never previously online shopped.

With the new service, customers can place orders with Morrisons over the phone. The delivery will be made the following day from their local store. Customers can choose from a ‘takeaway’ menu of 47 essential groceries including milk, butter, eggs, pasta, bananas, flour and more.

Payment will be made on their doorstep via a mobile chip and pin device, rather than over the phone. Customers who wish to place an order should phone 0345 611 6111 and select option five.

Additionally, the retailer will be identifying customers who need support and offering it on a postcard through their door. Customers can ring directly if they need their groceries delivered.

The retailer has already been playing its part by helping the elderly and vulnerable by expanding its home delivery service, increasing available slots through both its own site and the Morrions Store on Amazon Prime Now.

It also partnered with Deliveroo, to allow customers to order from a range of essentials to be same day delivered.

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